Perfecting every detail but keeping an eye on the big picture at the same time is an art few designers master. This is an approach to structure my design process in a way it benefits the creative process and therefore the final product.

Form follows function — Horatio Greenough

This quote is very popular in the creative industry and shaped the way we think and prosecute design. …

*a quote by Stefan Sagmeister, one of the most famous Graphic Designers.

The following are key learnings of my final thesis (Graphic Design School).

Even though Sagmeister is kind of right, “Storytelling” is an overused term in the creative business, his observation only focuses on the term, not the practice.

Storytelling is about communicating information and facts, it’s not simply telling fairies but convincing listeners of thoughts, ideas and individuals.

No matter if you’re in politics, branding or any other profession you’ll likely find ways to use the following techniques to your advantage. …

Sebastian Winter

Designer & Code Enthusiast at Strichpunkt Design

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